Marketing assignment Essay Example | Topics and Well Written Essays - 3000 words - 2

Marketing assignment - Essay ExampleMany writers considered that in that location are four Ps of a successful marketing mix strategy. However, with the passage of time people also included another P in this and now as we rule it we have five Ps that are related to the marketing mix. These include Product, Packaging, Pricing, Placement, and last but not the least Promotion. on that point are a lot of factors involved, if an organization or a big corporation like McDonalds wants to develop a successful marketing strategy. world-class of all, the marketers will have to investigate and research the market accordingly, in the context of McDonalds Corporation products and service they offer. This research will provide an essential vehicle to McDonald Corporation in developing appropriate products, good pricing decision, better distributional channel, and then will help them to reach to their target audience by the means of advertising and promotional activities. All the above decisio n will help McDonalds in earning optimal return on investment. However, as we see it today, McDonalds marketing policies have always been spot-on, ever since it was formed and serving a lone hamburger in 1955. After that, when Ray Kroc took a important decision to expand this restaurant and to make it a spherical entity through advertising, it was probably the wisest decision ever, that contributed in making McDonald Corporation the most valuable global brand.The greatness of McDonalds Corporation lies in the fact that it not only produces standard products all over the world, but it also make slight alterations in line with the diverse cultures of the different countries in order to produce a product that is in concert with the religion, culture, values and trends of the home country in which the enfranchisement is operating in. This respect given by McDonalds to different culture has clearly