How You Plan to Collect Data on Customers Essay Example for Free

How You Plan to Collect Data on Customers EssayHow you plan to collect in doation on customers, opponents and the grocery store environment and why you take this get out be useful. How do you propose to use this market research to understand the behaviour of customers, competitors and the market environment? Market research is a crucial factor to do for any organisation in order to make their business successful. In the effort of STUDENTAL, it is a new harvest-feast from Sainsburys. Therefore, Sainsburys boast to do all the market research on customers, competitors and on market environment in rouse of fact. For this t hold, I have to collect data on customers, competitors and the market environment. To collect data on customers I am going to prepare some questionnaires and ask Customers questions regarding STUDENTAL. This will dish me to get the true analysis from customers straight away. This will be more accurate than information collecting from other sources like meshwork and magazine.I have included a variety of questions to the questionnaire and I am sure that this will help me in understanding behaviour of customers towards vigour drinks. In addition, I am also going to observe customers by going in to Sainsburys and other supermarkets. I will observe their tainting attitudes towards nil drinks. This will help me to make suggestions to the future developments of STUDENTAL. Through observing and asking questions to customers, we will be up to(p) to analyse their likes, dislikes and attitudes towards nada drinks. We will able to accommodate this information to the STUDENTAL. To collect data on competitors, I am going to do a research on internet. There are many competitors for STUDENTAL. This includes the large brands like, Lucozade, Red Bull, Boost and Power Ade.I will apprehension for the price and product descriptions of the competing products. Through this, we will be able to understand the similarities and non-similarities of S TUDENTAL and other products. net research will be useful to identify similar drinks sold by ASDA and Tesco. This will help Sainsburys to make any further changes to the product to compete effectively with other supermarkets. Another useful method of collecting information on competitors will be doing a SWOT analysis, Boston ground substance and Product Life Cycle. SWOT analysis will be able to find out STUDENTALs strengths, weaknesses, opportunities and threats.With the help of Boston Matrix, we will be able to understand and recognize the competing brands. To collect data on market environment, I am going to do a research on the packaging of STUDENTALs competitors. Using a PESTE-G will also help to find the necessary information on market environment. PESTE-G focuses on Political, Economical, tender, Technological and Green Issues. By doing a PESTE-G analysis, I will be able to understand all the external issues, which affects STUDENTAL and Sainsburys. The questionnaire used for collecting information from customers is attached and results obtained will be presented in the form of pie charts and bar charts as appropriate.Questionnaire STUDENTALPlease tick one box for each question.1. Your GenderMale Female2. Age groupUnder 16 16 1920 25 20 25 25 40 40 over 3. Where did you first hear astir(predicate) STUDENTAL?In store From friendsAdvertisements On TV4. How would you describe the taste of your best-loved energy drink? Bitter SweetBitter Sweet Bland5. Which of the following drink do you buy?LucozadeRed bullPowerade Other6. From where do you buy energy drinks?Supermarkets Sports shopGym/fitness club Other7. What price (per litre) do you think would be remediate for STUDENTAL? Under 1.001.00 1.301.30 2.003.00 and over8. What price do you usually requital for these.Lucozade ______Coca-cola _______Redbull ______ Boost _______Dont know _______9. What kind of drink do you think the STUDENTAL is?Energy drink Health DrinkSocial drinkChildrens drink10. If you bought STUDENTAL, would the packaging be important to you? YesNo11. Does it matter if the packaging is recyclable?YesNo12. How often do you drink energy drinks?DailyTwice a week once a weekmonthly13. When do you drink energy drink?MorningWith LunchWhen Excising When workingThank you for filling out this questionnaire SebilTo get the data on customers, I have asked customers 13 questions. To make it more effective, I asked questions to a both Males and Females. I also made sure to ask the questions to a mixture of volume from distinguishable age groups. 1. Firstly, the question was about surveyed packs gender. I asked the questions to 25 people. It included 15 Males and 10 Females. This indicates that people from both gender groups have been industrious in this survey.The above charts shows that 40% of total participants were Females and 60% of them were Males.2. The second question was about the surveyed peoples Age Group. There was a mixture of people from different age groups. However, a large percentage of people were from the 16-19 age group. I think this will help Sainsburys, as STUDENTALs direct objective market is peoples from 16-19.The above chart represents the age group of the people who participated in the survey. 16% of total participants were under 16. There were 54% of people from 16-19 age group. 22% of total participants were between 20-35 age. 8% of them were above 40 years old. This indicates that a mixture of people from all age groups participated in this survey. This will definitely help Sainsburys in the case of market research.3. I asked the people about STUDENTAL after the second question. I asked them, where did you first hear about STUDENTAL? This question was to check whether they know about the product already or not. 80% of surveyed people give tongue to that they heard about the product from their friends. 20% of them said, from store.4. How would you the taste of your favourite energy drink? This question was to unde rstand peoples favourite taste.From the chart above, we can we clearly see that about 30% of people like blistery taste, 40% of them like sweet, 20% of them like sharp and sweet and finally, 10% of them like bland taste. Sainsburys may make STUDENTALs taste bitter or sweet as from the chart we can understand that most of the people like sweet and bitter taste5. Which of the following drink do you buy? This question asked to find out the popular brand among the public. In addition, when STUDENTAL will be launched that popular brand will be the main competitor with STUDENTAL.The chart above represents the participators favourite energy drink. 30% of total participants like Red Bull Energy Drinks while 40% of them said that they like Lucozade.6. From where do you buy energy drinks? This question was asked to know the place from customers buy energy drinks.About half of the people are buying their energy drinks from supermarkets. This is a very good signal for Sainsburys as they are g oing to sell STUDNTAL at their stores. 7. What price (per litre) do you think would be right for STUDENTAL? This question was asked to find out how much money people would spend on STUDENTAL when it is available in supermarkets.40% of total participants thinks that STUDENTALs price will well be right if it is under 1.00. Another 40% thinks that the price will be right if it is between 1.00 and 1.30.This indicates that the current price of STUDENTAL is high and at that place will be only very few customers who are willing to buy STUDENTAL at a cost of 13.9/litre.8. What price do you usually pay for energy drinks? This question will help to find out the peoples buying behaviour.The above chart shows that how much money they are expense on energy drinks. 44% of them are spending 1.00 to 1.50 for energy drinks. 36% of them are only prepared to spend less than 1.00. As the chart indicates, people are not willing to buy energy drinks for higher prices. Therefore, Sainsburys must have to adjust the price accordingly. 9. What kind of drink do you think the STUDENTAL is?The above chart shows the answers for the question, what kind of drink do you think the STUDENTAL is? Most of the people do not know that STUDENTAL is an energy drink. I think this is out-of-pocket to the name STUDENTAL. It does not have the power to represent an energy drink. 10. If you bought STUDENTAL, would the packaging be important to you?This was one of the important questions asked to the participants. 90% of them said that they do grapple about the packaging of STUDENTAL.11. Does it matter if the packaging is recyclable?This was another important question included in the questionnaire. 70% of participants said that they do care about the packaging and they want it to be recyclable.12. How often do you drink energy drinks?The above chart shows that 10% of total participants deplete energy drinks daily, 30% of them consume it twice in a week, 40% of them consume it weekly and 20% of them cons ume energy drinks monthly.