The Ups and Downs of Pulleys Research Paper Example | Topics and Well Written Essays - 1750 words

The Ups and Downs of Pulleys - Research Paper Example In a simple fixed pulley (Fig - 1), one end of the rope passing over the grooved disc is tied to the weight being lifted while its other end is free to be pulled down, thereby making an effort to lift the weight. An ideal rope and pulley system simplifies the work done in pulling the rope and lifting the load against the gravitational pull. It does this by the transmission of linear motive force of the pull at end, through the entire rope to the lifted load at the other end. There is no net force acting on the pulley system at equilibrium as the force on the pulley axle is equally distributed along the two arms of the rope passing through the pulley. When the system is in action, the energy conservation principle is followed, with the work done in lifting the load (weight times the distance through which it is lifted) is equal to the tension in the rope or in other words the force with which the load is lifted. Lesser the magnitude of the lifting force compared to the weight of the l ifted load greater is the mechanical advantage (MA) of pulleys, which is the ratio of the lifted weight to the force exerted for lifting. The most novel thing about pulleys is that they reverse the direction of the force, thereby minimizing the effort. Pulling something downward is easier being assisted by gravity. So, by tugging at the rope downward, the weight tied to the other end of the rope is easily lifted through the air by a simple fixed pulley. (Walker, 12) The second most fascinating aspect about pulleys is the force by which the load is being pulled is equal to the tension along each rope line. Hence, greater number of ropes makes weight lifting easier and effortless for pulleys as the net weight is divided among the total number of ropes running through the pulley. Adding multiple pulleys increases the number of rope lines for distributing the total lifted weight among them (Fig - 3), thereby increasing the mechanical advantage. (Mezzanotte, 14) MATERIALS AND METHODS: We categorized the pulley system into three types; the single fixed pulley, the single moveable pulley and the combined system of pulleys. We devised one sample of a fixed and a moveable single pulley and four compound pulley systems combining a fixed and a moveable pulley by ropes wound around them in different directions. (Figures - 1 to 7) In each case a weight (W) of 500 grams was tied to the end of the ropes passing over the disc grooves. First the lifting forces were compared for the fixed and the moveable single rope and pulley systems (Figures - 1 & 2) and the data was collected to be analyzed. The next level of comparison was extended for the compound pulleys (Figures - 3 to 7) and the collected data was correlated with the first set. RESULTS: The results for the single fixed and moveable pulley system are tabulated below: Pulley Type Lifted Weight (in grams) Weight equivalent to the exerted force Mechanical Advantage

Bleep Test Essay Example for Free

Bleep Test Essay Power is strength and speed together. A good example of this is sprinting. Coordination is the ability to use your limbs effectively. This would be used in sports like tennis and cricket. Flexibility is the amount of movement at a certain area of your body. This can be seen when doing gymnastics. Agility is the ability to move and change direction on your feet, changing your body position. Squash is a good example of this. Balance is the ability to keep an upright position. This would be used a lot in ballet. Body Composition is the build up of your body e. g. the amount of muscle/fat/bone you have. Reaction Time is how quickly you respond to a stimulus. A good example of this would be sprinters waiting for the shot to start. Endurance is the ability to keep going for long periods, like a long distance runner doing the 1500m Speed is how quickly you can put your body into action and how quickly you can cover a distance. 100m sprinters need this component. Strength is the maximum weight you can lift or the muscular endurance you can endure. This can be seen in a body builder lifting their maximum weight. The components of fitness I am hoping to improve on are: Strength Muscular and Cardiovascular endurance Composition To improve on my strength I am going to use resistance training. This will involve lifting 10kg weights every night and increasing the amount of repetitions I do. To improve on my muscular and cardiovascular endurance I am going to use continuous training. This will mean doing long distance running and a sit up bleep test. I will slowly increase on the distance covered when running. The overall effect of this training should improve my body composition, adding to my muscle and reducing the amount of fat. Heart Rate During my P. E. P I will record my heart rate at several key points during the activity. Resting Heart Rate Working Heart Rate Recovery Rate Resting Heart Rate is the number of beats whilst resting e. g. whilst reading Working Heart Rate is the number of beats after you have performed an exercise e. g. after you have just played in a rugby match Recovery Rate is the time it takes for your heart to return to its resting heart rate. Target Zones 205 Anaerobic training zone (Insufficient o2) 200 170 Aerobic training zone (Sufficient o2) 130 Resting heart rate 70 I will take my resting heart rate before I do any kind of warm up or activity. I will then do the warm up and main activity and take my heart rate immediately after, every minute for five minutes before doing a warm down. I will be looking for an increase in my recovery rate and a possible decrease in my resting heart rate. Performing the Activity It is essential that, when I am performing my main activity that I execute a sufficient warm up and warm down. A Warm Up: When exercising you need to do a sufficient warm up to warm the muscles. A warm up should not be a strenuous task, it should be something that takes little effort but gets your muscles warm, a slow job is a good example of this. After you have warmed your muscles you should proceed to stretching them. When stretching it is vital that you dont force the stretch as this could lead to various injuries. A stretch should be held for roughly ten seconds before proceeding to the next. If a sufficient warm up is not properly done or not done at all then you risk serious injury. A Warm Down: A warm down should be down after any main activity. It is done to remove the lactic acid from your muscles. Again it should not be strenuous, a light jog (or even a slow walk) is sufficient for a warm down. You should also stretch your muscles (in the same fashion as mentioned above). Failure to do this could result in fatigue and soreness for a few days after. Main Activity: When doing a main activity you need to be aware of what your limits are. Pushing yourself too far can result in serious injury. Although testing your limits is advised breaking them is something that should always be avoided. Stretches Stretches need to be performed before and after any activity. This is done to avoid serious injury during the activity and to decrease fatigue after the activity. These are the basic stretches used. It is important to stretch each muscle properly without straining or forcing the stretch as this could cause serious injury. A stretch should be held for 10-15 seconds. The main ones I will be using are the Abdom Abductor Lower Back Calf Hamstring Chest as these will be the most used areas during my P. E. P. My Activity: For my activity I am going to firstly make sure I have done a sufficient warm up. This will consist of a steady jog of about 300m then stretching the main muscle groups, then a steady jog back to the starting point. After doing so I will have a short rest period then do a sit up multi level fitness test. This is where you do sit ups to a recorded bleep which speeds up as the levels increase. After doing this I will do a warm down. This will be a slow walk then doing the standard stretches and a slow walk back. When at home every night I will do 15 repetitions of my 10kg weights. For this I will first stretch my arms then proceed to doing the repetitions. Once completed I will stretch my arms again. This exercise should not be performed alone so I will always have someone with me when executing it. I will also be doing 100 sit ups. Both of these exercises will progress over time. Technique: When performing my main activities I need to make sure I am using the right technique. When doing the long distance running I need to pace myself and remain at that pace for the duration of the run otherwise I will tire quickly. For the sit ups I need to keep my arms crossed across my chest and have a downward pressure on my feet, doing this every time will allow fair results to come through. For the weightlifting I have a poster that tells me the correct ways to lift the weights, this will help me use the proper technique and reduce the risk of injury. None of these tasks should be performed if I sustain an injury as it will only make it worse and prolong its effects. Equipment: For my main activities I am going to need several pieces of equipment. For the long distance run I dont particularly need anything but for the sit ups I need a stereo with tape playing capabilities and a tape of the multi level fitness test. I also need a mat to lye on to support my back. For the weight lifting I need my 10kg weights and the poster which tells me the correct technique. Fitness Level Before starting the 6 week training program I tested my fitness levels through a bleep test and a circuit. This is how we test the components of fitness. Power: Standing long jump Coordination: Bouncing a tennis ball off a wall alternating the catching and throwing hands Agility: Slalom through cones Reaction Time: Dropping a ruler and seeing at what measurement it was caught Endurance: Bleep test Speed: Shuttle run Strength: Throwing a 3kg ball as far as possible from a sitting position using a chest pass. My results are as follows: Power: 180cm Coordination: 18 catches Agility: 8:20 seconds Reaction Time: 15cm Endurance: 7. 5 Speed: 5. 20 seconds Max Reps: 15 Highest Level On Sit Up Bleep Test: 5. 4 When I performed the bleep test I was suffering from a minor flu which has affected my score on the activity so this will undoubtedly improve on the second time around. As for the other results they should improve after my training period, mainly my targeted components. If they do not then my 6 week plan hasnt been sufficient enough and I will have to look back at the frequency, intensity etc of the activities done. My P. E. P For my 6 week training period I am going to be doing a sit up bleep test every G. C. S. E lesson as well as a 100 sit ups at home every Monday, Tuesday, Wednesday and Thursday. Every night I will do 15 reps of 10kg weights. I will progressively build up the amount of sit ups and reps I do as well as trying to progress to higher levels on the sit up bleep test. On top of this I will be doing my usual schedule of rugby training. These training sessions are done on Monday, Tuesday and Sunday. If for any reason I feel I am not capable of performing an activity due to risk of injury then I will leave it for that session and see how I am feeling on the next session.

Learning to Cook: Awakening Queer Tastes :: Sexuality Homosexuality Essays

Learning to Cook: Awakening Queer Tastes The initial stages of vegetarian desire are characterized by what may be termed 'epicuriosity' on the part of the food consumer -- an inclination towards food pleasures beyond the meat-centred menus favoured by North Americans -- but often, the transition to a vegan or vegetarian diet is made difficult by the centrality of omnivorism within popular culture. From frozen TV dinners to foie gras, meat's accessibility as a convenient pre-packaged commodity means that animal products are the accepted norm. And, since popular adherence to the principles of omnivorist consumption culture dictates that the rejection of meat-eating be viewed as a cultural transgression, the choice to adopt a vegan or vegetarian lifestyle is often met with hostility (not surprising given that aggression and defensiveness seem to be standard responses to the suggestion of difference within western social orders). However, this hostility is especially evident towards young vegetarians for whom the choice to adop t an alternate diet is interpreted as an affront to the 'compulsory carnivorism' that is the social and parental expectation of the adolescent. Therefore, the challenge facing the bold vegetarian is one of articulating her appetites to a meat-oriented populace. Queer Subjectivities in formation A similar obstacle faces the adolescent subjects in Leontine Sagan's Machden in Uniform and Sadie Benning's Me and Rubyfruit, who are forced to express their sexual identities and desires from positions defined as marginal in relation to the normative paradigm of heterosexuality. What these characters are faced with is the supremacy of one model of sexuality that pathologizes all other forms of sexual preference as deviance. The importance of these films is that not only do they represent characters whose expressed desires destabilize dominant expectations of adolescent sexuality but that further, by performing such challenges they offer the potential to contest the very system of socialized heterocentrism which impedes the acceptance of queer sexualities. In Machden in Uniform we are offered a peek into the bourgeoning of such illicit desires amongst a group of girls sharing a dormitory at a German boarding school. The girls are represented as exploring a number of erotic fantasies -- some revolving around male film stars but others centred around their teacher, Fraulein von Bernburg. Within the closed environment of the school, the expression of any type of desire is considered a sinful indulgence but it is the expression of homosexual affection that is the least tolerated transgression.

Texas Holdem Poker Casino v.s. Online Play Essay -- Compare Contrast E

Texas Holdem Poker Casino v.s. Online Play (All revisions in italics) So what’s this entire buzz about this new poker game? World poker tour play Krieger asks the question, â€Å"Why is it the most attractive card game to all the new comers and regulars alike (Krieger 4).† This new game is being played in almost every Casino from Atlantic City to Las Vegas Nevada. They game now has world championships and is played on TV and watched by millions around the world. This fascinating game known to many as Texas holdem poker is played by many in our homes, casinos, and now the every so popular game is attracting millions online. There are many things that are involved with this game and they include history, how to play, what to play, when to play or fold, how to read and how to bluff. These are only a few of the aspects that will be covered in this paper. So the question a rises for those who plan to make any money playing this game, and that is are the odds better online or in the casinos? Before we get into the odds of playing I will first introduce the modern day Texas holdem card game. According to poker author Krieger, the game originated its name from the first casino it was played in and how it was played (krieger 14). Krieger then adds that the game has only become popular in the last few years. The tournaments have been taking place over the last 40 or so years. These tournaments are the reason many believe the game has become so famous. The tournaments have been known to rake in over 2 million dollars for the winner and payouts for the top twenty positions (Krieger 17). Most of us are falling into this game for the first time, watching these holdem tourney's on television and holding poker night on the weekends. We have... ...to read people will open a lot of avenues of approach such as, knowing when to fold knowing when to bluff and even knowing when to play certain hands and how much to bet on them. Know these give always will allow a player to know what each player has without actually seeing the hand. All of these statements and reasoning above have pointed in the direction that if a player can use his or her skills playing in a casino is a better way to make money playing Texas holdem. In the casino a player can read his or her opponents, bluff his or her opponents out of their money, and have a more enjoyable atmosphere because he or she will be winning money. Where as when a player plays online the only thing he or she can play with are the odds and the people never become a factor. Playing in a casino is a better way to make more money playing Texas holdem than is playing online.

A Comparative Study of Criminal Justice Major Students

The study probes the perceptions of criminal justice majors. In essence, the study aims to determine if the formal educational background of a criminal justice major is a vital factor in the shaping of an individual’s perception of the criminal justice system as compared to those who do not have any.Students from the university were sampled to serve as the respondents for the study who were divided into two groups: criminal justice majors and non majors. The study’s assumption was: there is no significant difference between the perception of the criminal justice majors and non majors.Chapter I: IntroductionOver the years, studies have been made to shed light on the issue of criminal justice as perceived by the general public and by the criminal justice majors. The perception of the general pubic and the criminal justice majors, of course, differs in a lot of aspects.Logically, non criminal justice majors or the public mainly rely on the mass media for the information th at they need while the criminal justice majors have a broader background on the issue of crime and criminal justice.Criminal justice majors are usually exposed with researches that would explain phenomena in the field of criminal justice. Thus, there is a definite difference between the perception of the criminal justice majors and the public (Tsoudis, 2000).But then, an exploratory study is needed to further back up this claim. Does the education background of the criminal justice majors has something to do with their perception of crime and criminal justice?How can this educational background of the criminal justice majors would eventually influence or affect the perception of the general public? How influential can the media be in shaping the public’s perception of crime and criminal justice?These questions are only few that have to be answered to prove that the claims of the previous studies are valid and logical.The media has also been the main source of information amon g the public. Undeniably, groups of people mainly rely their notion and perceptions over things on the information that they consume provided by the media.There have been debates over the influence of the media and its tendency to veer away from truth. Some media outfits are guilty of exaggerating news items especially those dealing with crimes for the simple reason of getting a â€Å"controversial scoop† or because they have doing it unconsciously.Nadler (2005) writes, â€Å"Such media play can undermine the public’s perception of the legitimacy of law enforcement generally.   This loss of legitimacy and distrust of the fairness of the legal system, can in turn lead to more widespread lawbreaking.†Connie McNeely (1995) writes that most of what Americans understand about law enforcement comes from what they view in the media, mainly television and movies.Aside from these media experiences, many Americans do not have the first hand knowledge of the inter-workin gs of border patrol or general law enforcement at the community level.True enough, media have the great role of shaping the minds of its audience.Because her insights are somewhat outdated in this day and age of television shows like CSI and 24, it would be interesting to carry out further study of this idea.   Still her study warrants close examination as she furthers her argument by writing:

Clinical Psychology Essays

Clinical Psychology Essays Clinical Psychology Essay Clinical Psychology Essay Clinical Psychology Name: Course: Date: Date: Clinical Psychology Many people face problems and challenging situations when they are at their adolescent stage. This is because the stage is a transition between adulthood and childhood. Adolescents have retained some elements of their childhood, and at the same time, they have the desire to progress to adulthood. Adolescents experience physical as well as emotional changes during this time (DiClemente et al., 2009). The changes that happen in the social emotional system of the brain contribute to risk taking behavior in adolescents. Many adolescents engage in behavior that older adults would not consider doing. They are more likely to engage in substance and alcohol use, as well as other risky behaviors such as fast driving and engaging in extreme sports. This is because of the differences in the maturity of the brain’s cognitive control system. Adolescents have an underdeveloped pre-frontal cortex. This part of the brain is responsible for exercising self-control and reasoning, among other ca pabilities. As people become older, their cognitive control system develops. This system regulates the impulse control, thereby enhances a person’s ability to self-regulate (Steinberg, 2008). Other than brain development, other factors such as peer influence and parenting contribute to an adolescent’s level of risk taking behaviors. Adolescents have the need to feel accepted by their peers. They are more likely to be influenced by peer pressure compared to other groups. This desire is sometimes so strong, to the extent that adolescents are willing to engage in anything so that they can be accepted in their crowds. Closely related to peer-influence is the adolescents’ belief of an imaginary audience. Adolescents tend to think that other people are preoccupied with them, in terms of their behavior and appearance. This leads them to live as if they are acting before an audience. They will look for ways to attract their audience at their own expense. Many adolescents develop the personal fable belief, which leads them to think that nothing wrong can happen to them. They think that they are unique or special in some way, and this leads them to dismiss the consequences of the challenges and risks that they face in life. Adolescents may know the consequences of engaging in risky behaviors, but they tend to think that they will not suffer the same consequences. They think that they are capable and strong enough, and they are therefore not vulnerable to some of the risks they take. The beliefs of personal fables and imaginary audience are the main elements that contribute to risk taking behaviors in adolescents (Galanaki, 2012). Some risk taking behaviors among adolescents is dangerous and it has negative consequences. There is high mortality reported among adolescents and people in the early twenties. These deaths occur because of engaging in violent acts that lead to injury or death such as motor vehicle accidents, using drugs and alcohol, which leads to increased road accidents, and engaging in risky sexual behavior. The desire that adolescents have to fit in with their peers can sometimes lead to unhealthy eating patterns. Despite this, some effects of risky behavior have positive consequences. In fact, many people consider risk-taking behavior among adolescents as a normal process, which is necessary for life. Adolescents may engage in some behaviors that contribute to them learning new skills and acquiring new knowledge, which might benefit them in future (OPA, 2009). Most people get to learn their talents and practice them when they are adolescents. Engaging in risk taking behavior enables the adolesc ents to know more about themselves and discover their own identity. They also learn more about others and about the world, enabling them to work and cooperate better with other people. This knowledge is essential for life because it prepares the adolescents for the diverse world.

Definition and Examples of Dissoi Logoi in Rhetoric

Definition and Examples of Dissoi Logoi in Rhetoric In classical rhetoric, dissoi logoi is the concept of opposing arguments, a cornerstone of Sophistic ideology and method. Also known as  antilogike. In ancient Greece, the dissoi logoi were rhetorical exercises intended for imitation by students. In our own time, we see dissoi logoi at work in the courtroom, where litigation is not about truth but rather the preponderance of evidence (James Dale Williams, An Introduction to Classical Rhetoric, 2009). The words dissoi logoi are from the Greek for double arguments.  Dissoi Logoi  is the title of an anonymous  sophistic  treatise thats generally thought to have been written about 400 BC. See Examples and Observations below. Also see: ArgumentationDebateDialecticElenchusMemoryPreparing an Argument: Explore Both Sides of an IssueSocratic DialogueSophism and SophistryStasis Examples and Observations The essential feature [of dissoi logoi], [G.B.] Kerferd writes, was not simply the occurrence of opposing arguments but the fact that both opposing arguments could be expressed by a single speaker, as it were within a single complex argument (The Sophistic Movement [1981], p. 84). Such an argumentative procedure could force any question into an Aporia by pointing out that each side was true within the terms that it had chosen to develop the argument. Both sides depended, ultimately, on language and its imperfect correspondence to the outside world, whatever one might think that world to be. A form of this analytical technique has recently been revived under the name of Deconstruction. Or, the parties could agree to accept one position as superior, even though it manifestly depended on human argument and not Divine Truth. It is from this accommodation to antithetical structure that Anglo-Saxon jurisprudence descends: we arrange social issues into diametrically opposed questions, arran ge a dramatic display of their conflict, and (since the law cannot afford aporia as a conclusion to social disputes) accept the jury-audiences verdict as a defining truth, a precedent for future disputation.(Richard Lanham, A Handlist of Rhetorical Terms, 2nd ed. University of California Press, 1991) In essence, dissoi logoi posits that one side (logos) of an argument defines the existence of the other, creating a rhetorical situation in which at least two logoi struggle for dominance. In contrast, Western cultures implicit assumption that argument is about truth or falsity urges one to assume that one side of the argument is true or more accurate and that other accounts are false or less accurate. Quite differently, Sophists acknowledge that one side of the argument might in a particular context represent the stronger logos and others the weaker, but this does not preclude a weaker logos from becoming the stronger in a different or future context. Sophism assumes that the stronger logos, no matter how strong, will never completely overcome competing logoi and earn the title of absolute truth. Ratherand this is the heart of dissoi logoiat least one other perspective is always available to serve as an other to the stronger argument.(Richard D. Johnson-Sheehan, Sophistic Rhetoric. Theorizing Composition: A Critical Sourcebook of Theory And Scholarship in Contemporary Composition Studies, ed. by Mary Lynch Kennedy. Greenwood, 1998) Dissoi LogoiThe Original Treatise Dissoi Logoi (twofold arguments) is the name, taken from its first two words, that has been given to a tract which is attached to the end of the manuscript of Sextus Empiricus. . . . It contains arguments which are capable of bearing opposed meanings, and it has sections dealing with Good and Bad, Decent and Disgraceful, Just and Unjust, True and False, together with a number of untitled sections. It has the look of a students lecture notes, but this appearance may be deceptive. The contents are what we might expect in Protagoras Antilogiai, but it is safer simply to designate them as sophistic.For example, to prove that Decent and Disgraceful are really the same, the following double argument is brought forward: for women to wash themselves in the home is decent, but women washing in the palaestra would be disgraceful [it would be all right for men]. Therefore, the same thing is both disgraceful and decent.(H. D. Rankin, Sophists, Socratics and Cynics. Barnes Noble Books, 1983) Dissoi Logoi  on Memory The greatest and fairest discovery has been found to be memory; it is useful for everything, for wisdom as well as for the conduct of life. This is the first step: if you focus your attention, your mind, making progress by this means, will perceive more. The second step is to practice whatever you hear. If you hear the same things many times and repeat them, what you have learned presents itself to your memory as a connected whole. The third step is: whenever you hear something, connect it with what you know already. For instance, suppose you need to remember the name Chrysippos, you must connect it with chrusos (gold) and hippos (horse).(Dissoi Logoi, trans. by Rosamund Kent Sprague. Mind, April 1968)

Once Upon A Psychological Theory Essays - Freudian Psychology

Once Upon A Psychological Theory Essays - Freudian Psychology Once Upon A Psychological Theory Once Upon A Psychological Theory An Analysis of Psychological Hypotheses in Fairy Tales and Their Affect on Childhood Development INDEX I. Personal Statement II. Introduction III. Piaget A. Childhood Development i. Sensory-Motor Stage ii. Preoperational Stage ii. Stage Of Concrete Operations iii. Stage Of Formal Operations IV. Erikson A. Autonomy And Social Development i. Theory ii. The Goose Girl V. Freud A. The Id, The Ego And The Super Ego i. Theory ii. The Three Little Pigs B. Oedipus i. The Myth Of Oedipus ii. Theory ii. Snow White And The Seven Dwarfs iii. Cinderella iv. Rapunzel VI. Conclusion VII. Bibliography PERSONAL STATEMENT The object of psychology is to give us a totally different idea of the things we know best. -Paul Valry Once upon a time.., perhaps one of the single most famous phrases, the key that opens the door to a world of fantasy, enchantment and entertainment, the world of fairy tales. Fairy tales can mean different things to different people, each finds a different type of sanctuary within the realm of the make belief. Children may like fairy tales because good triumphs over evil; adults may favor them because they trigger childhood nostalgia; in the end, everything boils down to the fact that fairy tales were written to be enjoyed, and have become universally beloved. For my personal project, I decided to take Paul Valrys notion of psychologys objective to a universal level, by psychoanalyzing the effects of fairy tales. I chose psychology because its the field that I wish to pursue in post-secondary studies. The idea of fairy tales naturally sprung into mind after my initial choice to do a paper on psychology, as the notion of psychology and fairy tales was not completely inane, nor alien, and fairy tales are a substance with which the majority of the population has had relations. I decided to demonstrate, in depth, the hidden effects of fairy tales, to uncover a different perspective of this timeless method of amusement. After thorough research of Piagets developmental psychology, I concluded the best way to illustrate the alter ego of fairy tale repercussions was by outlining the fact that many of these mythical stories are correlated with psychological theories of behavioral conduct, and how they affect behavioral developments. Subsequently, I conducted a survey, of 75 adults and children, to establish the most popular of the worlds fairy tales, and from the results, researched various psychological theories and where they were applied in the five important fairy tales. This project was also ideal in respects to the areas of interaction, as it encompasses the principles of Homo Faber, Health and Social Sciences, and Environment. Fairy tales, a manifestation of the human imagination, embraced the ideals of Homo Faber, as they are original and created by man. In respects to Environment, fairy tales constitute an aspect of a childs environment, as an environment is the external conditions or objects that influence the development of a person. Psychology is the science of mental health, and as it is the central theme of this project, the project directly falls into the category of Health and Social Sciences. INTRODUCTION Developmental psychology is the study of the human mind across the life span. Unlike other areas of psychologypersonality, cognitive, socialdevelopmental psychology is explicitly concerned with how the rules of human behavior change over time. All of the methods used in psychology can be, and are, applied to the study of development. These range from neurobiological studies of the brain's growth to studies of the effect of social context on a child's future behavior. There is currently no overarching theory of developmental psychology, but there are several approaches to which researchers more or less adhere. One useful way of categorizing these theoretical approaches is based on the way each theory passes the developmental trajectory. Some theories, called stage theories, divide the life span into qualitatively different segments. Jean Piaget introduced the most influential stage theory, in fact, the most influential theory in developmental psychology, in books and papers written in the 1920s and the decades after. Piaget suggested that children went through four stages of development through their childhood, during which qualitatively different rules applied to their behavior and growth. Although there were some similarities between the stages and some rules of behavior that applied throughout the life course, Piaget argued that the best way to understand development

The process of leadership is not homogenous in all contexts i.e Essay - 2

The process of leadership is not homogenous in all contexts i.e. industry, country - Essay Example The process of leadership is not homogenous in all contexts i.e. industry, country As the world’s largest beverage market, the size of the U.S carbonated soft drink industry stood at more than $60 billion towards the departure of the twentieth century.The key issue with regards to the American beverage industry is that of the unparalleled level of concentration which is enjoyed by PepsiCo and the Coca-Cola Company within the market. Liu (2012, p. 119) understands that the fundamental characteristics of the carbonate soft drink industry necessitate that competitors should have the capital to launch extensive marketing campaigns, maintain cost-efficiency and invest in technological advancement to successfully compete in the industry. However, the presence of these elements can be categorized as a barrier to entry in the industry as smaller companies do not have the means to approve massive investments. This observation can be identified as one of the key reasons behind the dominance of companies such as PepsiCo and the Coca-Cola Company within the U.S beverage industry. The aspect of competition with regards to the beverage industry is closely linked with the dynamics of the external or macro environment in which the firms operates however, several other features of this environment have the capability to influence organizational activities and managerial decision making. . For example, the harmful effects of carbonated soft drink consumption have often come into question by researchers for promoting health related issues and obesity. In addition to this observation, the U.S beverage industry has also addressed several scandals that have emerged from the very beginning. From the accusation regarding the presence of aborted fetus cells as an ingredient of Pepsi to the alleged presence of chlorine content in Coca-Cola, the multi-billion dollar beverage industry in the United States is marked by a plethora of issues, accusations and critics of the product that it promotes and sells to consumers belonging to every age-group. However, the foc us of these issues is towards addressing the needs of the modern, health-oriented and aware consumers who demand products that can minimize health risks and promote their well-being. Given the dynamics of the U.S beverage industry, it is most appropriate to examine the notion of leadership as an ongoing and comprehensive process. According to Northouse (2010, p. 5); â€Å"The process viewpoint suggests that leadership is a phenomenon that resides in the context of the interactions between leaders and followers and makes leadership available to everyone†. In the present scenario, the foremost challenge of the U.S beverage industry is that of innovation, which in a broader sense is not linked with new product development but the formulation of effective strategies and frameworks that can allow leaders to respond to â€Å"†¦the demand of competitive pressure to fast-changing consumer needs and trends†¦Ã¢â‚¬  (Isaken and Tidd 2006, p. 265). As stated previously, the b usiness model on which the beverage industry is based on a concept that does not support the presence of small companies who cannot invest in the development of brands in addition with the launch of marketing campaigns to attract a large customer base. Therefore, the beverage industry in the United States is dominated by two key players who engage in fierce competition to deter the absolute dominance of the other. In order to cope with the scale of the industry’s operations and the issues that it faces, the process of leadership is marked by the

Business Proposal Essay Example | Topics and Well Written Essays - 500 words

Business Proposal - Essay Example The benefits involved with training employees are more than the costs incurred. A variety of training programs are available, including, employee diversity training, employee orientation, team building training, workplace safety and development training. Many organizations view the training process to be a waste of the resources and time of the company. The training is a long process that requires the dedication of the parties involved. Training of the employees of an organization should follow a proper laid out procedure. It should be the responsibility of the management to plan for this process. The first step in this process is setting clear goals of the program so that the management can assess the importance of the training process. Guiding principles that support the values of the company needs formulation. It will help in maintaining the focus of the training group. A strategic training plan should fundamentally highlight the impacts it has on the goals and missions of the organization. The management should support the training process (Adegoke, 2013). After the training, the staff should be involved in a new activity they learnt in the training. The assignment of the new duty will demonstrate that the management is interested in the training program. A measurement of performance of the training process is an important aspect. Professionally monitoring of training and the results evaluated for purposes of establishing, whether they achieved the targeted results, is a vital part of the process. A training budget should exist, according to the time schedule the process is expected to extend. Proper utilization of the resources of the business is necessary, and assessment of the utilization of the finances used in training is mandatory. The assigned period will depend on the technology used and the specific workplace. Time is an

AMRICAN Jewish Striggle Essay Example | Topics and Well Written Essays - 500 words

AMRICAN Jewish Striggle - Essay Example At the same time, those from Germany called themselves Ashkenazi Jews (Rosove 50). With the American Independence, the nation granted its citizens freedom which extended to religion. Consequently, Jews had to struggle against members of their community dissenting from their Judaic religion to join among other religious inclinations, Christianity, Atheism and secular ways of life. Jews had to withstand prejudices promoted by the freedom of worship in the United States. Starting from the 1840, American Jews struggled against widespread adoption of American models in their synagogues which threatened their long-held traditions. For example, rabbis began to merge aspects of their religion with Orthodox and Protestant American denominations as others sought to adopt the Reform Judaism (Rosove 52). When the American Civil War began, Jews also found themselves split into Southern pro-slavery and Northern anti-slavery Jews. The ensuing tensions brought anti-Semitic sentiments in America to the fore. In the armies, Jews fought to have their own chaplains until the law was amended to allow this (normally, only Christian ordained ministers occupied this role). In 1872, General Order No.1; an anti-Jewish order called for the expulsion of Jews from General Ulysses Grant’s army regiment. Protests by Jews made President Abraham Lincoln reverse the order (Sarna and Golden). Politics, particularly prior to and after World War II has presented a trying existence for American Jews. The persecution of Jews by the Stalinist regime in Russia, the Nazi regime in Germany and the Holocaust show manifestations of Jewish struggles that account for significant immigration to the U.S (Charters 24). After 1948, American Jews have fought with allegiance and political identity issues around the sense of belonging to the Zionist nation of Israel and the U.S. The Palestinian and Arab World challenge on the

Organizational Cultural Audit and Gap Analysis Essay

Organizational Cultural Audit and Gap Analysis - Essay Example McDonald is among those giant companies which claim to be responsible for high ethical values but yet certain gaps may be identified. However they believe in bilateral communications with stakeholders and remain pretty successful to cover these gaps. Nevertheless certain gaps are frequently observed related to workplace conditions and animal wild welfare indeed. They, time to time, put enormous endeavors to create an environmental friendly image in front of the entire stake holders. The target approach reveals that they have to follow system growth avenues but it seems to be failed by the poor annual performance. One of the most important priorities of the company is to disguise the underlying gaps. Background of the Company McDonald’s is world’s most popular fast food retail chain. Its first outlet was inaugurated in 1955 in United States. When it was started for the very first time, nobody could even imagine that this business would grow so fast that the number of cha ins will cross the figure of 30,000 within 50 years. The basic strategy of outlets is franchising but it is a little bit different in UK. Around 30% of the outlets in UK are company owned while remaining is franchised traditionally. The new franchises being opened in UK are franchised rather than being in company ownership. McDonalds is growing geographically by leaps and bounds. The food courts concepts has remained enough abundant for the company by opening the new sites in smaller towns, road sides, amusement parks, river banks and sea side’s (Annual Report). Marketing Strategy of McDonald Vision of the company is related to providing the most efficient services amongst all of the fast food retailers in the world. The QSC&V approach can be observed in the organizational culture. This stands for Quality, Services, Cleanliness and Value. All these are expected to deliver in an exceptional way. They relate this with customer happiness by making them smile through unmatched se rvices and value addition. The value creation and adding more value in to the products and service packages is the key component of McDonald’s marketing strategies. The products, which are excessively valued and customer oriented, are the most popular in the name of McDonald’s throughout the burger market of the globe. Value strategy for pricing is addressed by presenting the products and services at relatively lower prices (Schein, 1985). Children are addressed by McDonald’s kids’ meals offerings such as happy meals or toy meals etc. There is a strong differentiation over the core offerings of the company. This aids Porter’s five forces model as this differentiation put barriers for new entrants in the market. These offerings may include Big Mac and Fries (Henriques and Valls, 2001). Environmental and Ethical Position The management reveals about ethical values of the company as they are more interested in truthfulness, integrity and honesty while carrying out the business operations. They have profound and diligent interest in presenting a picture of ethically concentrated company in front of the stakeholders of the company. They have set a boarder of expectations which is beyond the reality within their mission and vision statement. However the feasibility of mission statement is quite viable as compared to the stated vision. They have stated a number of ethical stances

Socialism Essay Example | Topics and Well Written Essays - 750 words

Socialism - Essay Example Marx argues that unlike capitalism, which promotes competition the quest to make as much profit as possible as well as undercut ones rivals and if need be drive them out of business, communism promotes corporation (Marx 276). This is a reasonable point; in fact, one of the main challenges of capitalism is the high competition which at times results in the ruining of business by their rivals. Additionally, since this is spurred by the need to maximize profits these capitalism ultimately ends up exploiting the workers who are sacrificed for the sake of bigger profits. His critique of private property is also very well thought out and if it were adapted, it would solve much of the conflict that occurs in capitalism dominated world as many people struggle for the few available resources. He argues that limiting private ownership would render irrelevant the need for individuals to exploit others in the quest for wealth since all would be owned collectively, he suggests that if all propert y was taken away from the hands of a chosen few, it would eliminate the desire and even reason for exploitation. Ideally this would be true, however the premises under which such a situation can be applied cannot exist under normal circumstances. Consider if property was communally owned, it would need to managed and developed and some people would have more responsibly than others in those duties. A skilled engineer will likely have to work harder and longer in a factory than a non-skilled laborer for instance, as a result, if we follow Marx’s argument to its logical conclusion, It would mean that those who do most of the work and those who hardly contribute at all would own equal shares in the property. Ultimately, it would not result in elimination, but simply inversion of the exploitation, this is because, there are those who will be working hard and getting the same amount as those who do not put in nearly as much effort. The argument against Marx’s position on pr ivatization of property can also be applied on the concept of equality in division of labor where ideally everyone would get the same wage, eventually, someone will be exploited. This is because the assumption that equal distribution of labor and pay can be achieved does not take to account the improbableness of equality of skills and responsibility. This argument flies in the face of logic and as aforementioned can only be envisioned in an utopian society; the main reason why communism has failed to take root in any society apart from direct opposition by capitalism is its inherent unsustainability. In Marx’s assumption, communism disregards the fact that its main tenets are directly in opposition of the very nature of the humans it intend to exist in it. Human beings will always want to compete with each other there will always be classes since we cannot be all equal. Capitalism gives people the freedom to compete and lord over each other, in as much as it is exploitative t o the workers, the same would be said of communism owing to the evident impossibility of logically dividing labor equally in a society whose populace possess unequal skills. While taking cognizance of the fact that Marx is right in many ways about the unequal and exploitive nature of capitalism, his conjecture on communism does not essentially provide workable alternative to capitalism. Rather

Organizational Cultural Audit and Gap Analysis Essay

Organizational Cultural Audit and Gap Analysis - Essay Example McDonald is among those giant companies which claim to be responsible for high ethical values but yet certain gaps may be identified. However they believe in bilateral communications with stakeholders and remain pretty successful to cover these gaps. Nevertheless certain gaps are frequently observed related to workplace conditions and animal wild welfare indeed. They, time to time, put enormous endeavors to create an environmental friendly image in front of the entire stake holders. The target approach reveals that they have to follow system growth avenues but it seems to be failed by the poor annual performance. One of the most important priorities of the company is to disguise the underlying gaps. Background of the Company McDonald’s is world’s most popular fast food retail chain. Its first outlet was inaugurated in 1955 in United States. When it was started for the very first time, nobody could even imagine that this business would grow so fast that the number of cha ins will cross the figure of 30,000 within 50 years. The basic strategy of outlets is franchising but it is a little bit different in UK. Around 30% of the outlets in UK are company owned while remaining is franchised traditionally. The new franchises being opened in UK are franchised rather than being in company ownership. McDonalds is growing geographically by leaps and bounds. The food courts concepts has remained enough abundant for the company by opening the new sites in smaller towns, road sides, amusement parks, river banks and sea side’s (Annual Report). Marketing Strategy of McDonald Vision of the company is related to providing the most efficient services amongst all of the fast food retailers in the world. The QSC&V approach can be observed in the organizational culture. This stands for Quality, Services, Cleanliness and Value. All these are expected to deliver in an exceptional way. They relate this with customer happiness by making them smile through unmatched se rvices and value addition. The value creation and adding more value in to the products and service packages is the key component of McDonald’s marketing strategies. The products, which are excessively valued and customer oriented, are the most popular in the name of McDonald’s throughout the burger market of the globe. Value strategy for pricing is addressed by presenting the products and services at relatively lower prices (Schein, 1985). Children are addressed by McDonald’s kids’ meals offerings such as happy meals or toy meals etc. There is a strong differentiation over the core offerings of the company. This aids Porter’s five forces model as this differentiation put barriers for new entrants in the market. These offerings may include Big Mac and Fries (Henriques and Valls, 2001). Environmental and Ethical Position The management reveals about ethical values of the company as they are more interested in truthfulness, integrity and honesty while carrying out the business operations. They have profound and diligent interest in presenting a picture of ethically concentrated company in front of the stakeholders of the company. They have set a boarder of expectations which is beyond the reality within their mission and vision statement. However the feasibility of mission statement is quite viable as compared to the stated vision. They have stated a number of ethical stances

Financial and Strategic Planning1 Coursework Example | Topics and Well Written Essays - 500 words

Financial and Strategic Planning1 - Coursework Example The current liabilities in 2011 decreased significantly by 0.54. This means that the institution’s ability to convert its services into cash has reduced in 2011. The working capital is a ratio that indicates whether a given company is in a position to cover its short term debt by purely using its short term assets. This is obtained by obtaining the difference between the Current Assets and Current Liabilities. The institution’s working capital is significantly positive. However, the working capital reduced from 2010 to 2011. This means that even though the company is able to pay off its debtors in the short-term, they are more prone to bankruptcy in 2011 than in 2010. The debt/equity ratio is a measure of a given firm’s leverage. It essentially gives the amount of the processes and procedures that are financed by liability and that financed by the shareholder’s equity. It shows a company’s financial position relative to debtors and shareholders. The institution’s leverage indicates that in 2011 the institution adopted a more aggressive debt financing technique for its growth. This may potentially lead to the institution realizing volatile earnings owing to the increase in interest as a result of an increase in debt. This is evident in the fact that even though the institution has adopted a more aggressive debt financing approach, revenue reduced from $1,500,000 in 2010 to $1,300,000 in 2011. This raises concern as debt is increasing while revenue is reducing, bringing down the financial position of the institution relative to its debt. This also considerably reduces the institution’s credit rating, lowering the institution’s ability to seek debt financing in the

Dr. Randy Pausch Essay Example for Free

Dr. Randy Pausch Essay Dr. Randy Pausch was an American professor of computer Science and human-computer interaction and design at Carnegie Mellon University in Pittsburgh, Pennsylvania. He learned that he had suffering from the pancreatic cancer in September 2006, and in August 2007 he was giving a terminal diagnosis:†3 to 6 months of good health left.† He gave an upbeat lecture titled â€Å"The Last Lecture: Really Achieving Your Childhood Dreams.† On September 18, 2007, at Camegie Mellon University. On the stage that day, Randy was youthful, energetic, handsome, often cheerfully, darkly funny. He seemed invincible. But this was a brief moment, as he himself acknowledged. If you knew you were going to die and you had one last lecture. What would you say to your students? For Dr. Randy Pausch, there’s an elephant in the room and the elephant in the room is that for him it wasn’t hypothetical. It has now come back after surgery, chemotherapy, and radiation and the doctor told him there’s nothing to do and he has months to live. These are his most recent CT scans. The pancreatic cancer has spread to his liver. They’re approximately a dozen tumors. Even though he don’t like this but he can’t do anything about the fact that he is going to die. The Last Lecture by Dr. Randy Pausch on Oprah was about childhood dreams. His childhood dreams were being in the National Football League. This is one of the childhood dreams he didn’t achieve and it’s very important to know that, if you don’t achieve your dreams, you can still get a lot by trying for it. Experience is what you get when you don’t get what you wanted. Dr. Randy Pausch’s second dream is to become a Walt Disney Imaginary. When he was eight, his family took the Pilgrimage to Disneyland in California and it was this incredible experience. The rides and the shows and the attractions and everything and he said, gosh, I’d like to make stuff like that when he get older. So he graduated from college and he tried to become an Imagineer. T hese are the people who make the magic. He got a lovely rejection letter and then he tried again after graduated school and he have kept all of these rejection letters over the years as an inspiration. But then the darndest thing happened. He worked hard and worked hard and he became a junior faculty member and he specialized in doing certain kinds of research. He developed a skill that was valuable to Disney and he got a chance to go there. Finally, he become a part of an Imagineering team and they worked on something called Aladdin’s Magic Carpet  Ride and it was incredibly cool however it took him over 15 years to do it and lots of tries. What he learned from that the brick walls that are in our way are there for a reason. They are not there to keep us out. They are there to give us a way to show how much we want it. Dr. Randy have a good relationship with his parents. His father is an incredible guy and he fought in World War II. He was clearly part of the greatest generation. Sadly, his father passed away a little over a year ago and when his mother was going through his thing that was when she discovered that in World War II, he was awarded the Bronze Star for valor. His mother was always there to keep him in check. Dr. Randy believed his parents encouraged him to cultivate his creative talents by letting him paint rockets on the walls of his house. When he got older and he bought his first car and he was so excited. According to Dr. Randy, people are more important than things. He just emptying a can of soda onto the back seat of his car when his sister was explains to his niece and nephew so they will not get his car dirty. He explain to her sister about it’s just a thing. Dr. Randy know he will dying soon so he choose to have fun today, tomorrow, and every other day he have left. If you want to achieve your dreams, you better work and play well with others. For him, a good apology has three parts, I’m sorry, it was my fault and how do I make it right? Most people skip that third part. Dr. Randy show his gratitude to the group of kids who helped him gets his dream job by brought them to Disney world. When people asked ‘How could you do it?’ and he said ‘How could I not do it?’ Gratitude is a very simple thing and it’s a very powerful thing. If you lead your life the right way, the karma will take care of itself. The dreams will come to you. If you live properly, the dreams will come to you.

Jaguar Land Rover (JLR) Marketing Report

Jaguar Land Rover (JLR) Marketing Report 1. Jaguar Land Rover company profile Jaguar Land Rover Cars (JLR), founded in 1922, is one of the worlds premier manufacturers of luxury saloons and sports cars. It is a business built around two great British car brands with exceptional design and engineering capabilities. Their manufacturing facilities are in the UK and currently employ over 16,000 people, predominantly in the UK (Tata Company Profile, 2009). In June 2008 Indias Tata Motors bought JLR from Ford Motors for  £1.15bn (BBC, 2008). The JLR business acts as a major wealth generator for the UK, with 78 per cent of Land Rovers exported to 169 countries and 70 per cent of Jaguars exported to 63 countries. Sales to customers are conducted principally through franchised dealers and importers (Tata company profile, 2009). However, since the acquisition Land Rover sales have fallen nearly 23 per cent in 2009, down to 144,133. Jaguar was also down by nearly 20 per cent to around 52,500 (Birmingham Post, 2010). 2. Recent developments: Jaguar Land Rover has reported a net profit of 55 million the financial year 2009. This has been possible because of the new models launched by the company in the year 2009. This includes the All New Jaguar XJ, which has reported impressive sales figures for the company. JLR has also secured various financial loans to continue its search for new models and new technologies. This includes the GBP 340 million loan from the European investment bank and also the GBP 175 million loan from the state bank of India (FT.com). They plan to employ the money in the production of Land Rover LRX concept, which is the smallest Land Rover to be launched. JLR is increasing its dependence on the emerging markets as it plans to increase its sourcing from the Indian market and also plans to moves it production to China (Coventry Telegraph.net). 3. Analysis: Competitor analysis Land Rover: Dimensions Land Rover Hummer Daimler Benz Toyota PRODUCT LINE ADVANTAGE Land Rover Presence can be seen in SUV as well as in sport cars. Hummer Has presence only in the SUV segment. Damiler benz A traditional player in all segments of car, suv and sports car manufacturing. Toyota Presence in almost all the segments of cars and trucks. SERVICE ADVANTAGE Land Rover Has presence of service networks all over the globe according to its product line. Hummer Limited presence in the world. Daimler  Benz A dealer network all over the globe Toyota An extensive dealer service available with the large product line offering. Low Cost Luxury cars (volume determinant) Land Rover No presence in this segment and low presence in the emerging markets. Hummer Reasonable price, no presence in the emerging markets. Daimler benz A strong presence in the low cost luxury market in all the emerging countries. Toyota A strong presence in the luxury market in all emerging markets. Retail Advantage Land Rover Has a dealer in all parts of the world. Hummer Low presence in emerging markets and in Africa. Daimler Benz Has the biggest network of dealers in comparison to the competitors. Toyota Has a dealer authorisation in all parts of the world. Technological Advantage Land Rover Has an growth in RD spending of about 11.6%in 2009. Hummer Development of new cars H4 and H3T. Daimler benz Plans to increase its RD spend to 12.6 billion euros over the next three years. Toyota Ranked number one company in RD spending for all the industries. Supply Chain Land Rover Has 1 primary manufacturing plant at Solihull, near Birmingham. Hummer Has 6 plants worldwide including assembly plants. With no presence in the emerging markets. Daimler benz Has plants spread out in all parts of the world including factories in emerging countries. Toyota Toyota conducts its business worldwide with 64 overseas manufacturing companies in 28 countries and regions. Recent Performance Land Rover They turned into profit in December quarter with net profit of 4.17 billion rupees Hummer Sales in the first three months of 2010 fell down by 72% to 855 vehicles. Daimler benz Mercedes has a 25.3% increase. Toyota A drop of 1.12 million units compared to the previous year. Local Collaborations Land Rover Has an advantage in the Indian market with the parent company TATA Motors in the country. Hummer None. Daimler Benz None. Toyota Has presence in all developed and emerging markets. Has factories in almost all parts of the world. Competitor analysis Jaguar: Dimensions Jaguar Porsche Daimler Benz BMW Product line advantage Jaguar Has a range of luxury and sport cars. Jaguar cars have lack of volume as there is a lower geographical spread for its models. Porsche Has presence in the sports car segment as well as the high end SUV segment. Daimler Benz A traditional player in all segments of car, suv and sports car manufacturing. BMW A presence in every segment from low cost luxury market to high class luxury cars and suvs. Service advantage Jaguar Lacks service advantage due to limited presence all over the globe. Porsche In accordance with the limited product line it has a small service network. Daimler Benz   A dealer network all over the globe. BMW A widespread dealer service network. Low cost luxury cars (volume determinant) Jaguar No presence in this segment as well as low presence in the emerging markets. Porsche No presence in this segment. But is building its presence in the high-end market of emerging countries. Daimler Benz   A strong presence in the low cost luxury market in all the emerging countries. BMW Maximum market share in this segment in emerging market behind Mercedes Benz. Retail advantage Jaguar Has a limited dealer network with even a few being company owned. Porsche Has just 2 dealers in India as an example. Daimler Benz Has the biggest network of dealers in comparison to the competitors. BMW Has authorized dealers all round the globe. Technological advantage Jaguar Has the highest RD spending for its segment of automobile companies. Porsche None Daimler Benz   Plans to double its RD spending this year to 1.4 billion dollars. BMW Has technology development and RD centre in emerging markets of China and India. Supply chain Jaguar Has only 3 factories in the UK. So a limited advantage of local production in the developed and emerging markets. Porsche Has only one production centre in Germany. Daimler Benz   None. BMW Has 24 factories in 13 countries including assembly factories in emerging countries. Recent performance Jaguar has witnessed a !3.6% drop in sales in 2010. Porsche has a 6 % increase in 2010. Daimler Benz  has a 25.3% increase. BMW also has 8.4% increase. Local collaborations Jaguar Has advantage in the market of India with the major presence of its parent company TATA motors in the country. Porsche None Daimler Benz None BMW Has significant presence in all emerging and developed markets. Has factories in emerging markets. JLR PESTEL analysis (2010): A more recent PESTEL and SWOT Analysis of JLR (2018) is available here > Political factors: After securing a loan from the European investment bank TATA has now taken a U-turn over its demand for loan from the UK government (Guardian.co.uk). Social factors: Employing large number of workforce: Jaguar Land Rover employs 15,000 people, surrounded within the UK including approximately 3,500 engineers at 2 product development centers in Coventry and Gaydon. To improve the production facilities: Manufacturing competence has improved at Jaguar Land Rovers Halewood plant with a pilot training programme that concentrated on developing employee skills and problem solving. A programme was developed in partnership with the National Skills Academy for Manufacturing (the Skills Academy) and training provider BUCAM, to combine traditional problem-solving with basic skills.( Clair Churchard) Technological factors: Jaguar Land Rover is known for its technologically superior cars. They also invented and commercialized the concept of aluminium body in their cars. Economic factors: Environmental Factors: JLR is recently searching on Wallenius Wilhelmsens Orcelle project for a lightweight environmentally sound ship that can carry 10,000 cars by using solar, wave and wind power which does not discharge any emissions into the environment or the ocean. Numbers of environmental initiatives are taken to improve the efficiency and reduce the CO2 emissions of Jaguar products. They use lightweight and recyclable material extensively and also highly efficient diesel engines. Jaguar Land rover has achieved full environment product certification for its model XJ in 2009.(Jaguar Website) Legal factors: Jaguar Land Rover is spending  £800m over five years to develop technologies designed particularly at dropping tailpipe CO2 emissions designed to meet the 25% improvement target set by the European Union which is well ahead of the industry average.(   Sam Abuelsamid  ) Land Rovers LRX Concept is a thinly veiled preview of the new small crossover the company is planning for launch around 2010. The unibody plan was created to prepare buyers for Land Rovers plans to introduce a bevy of smaller vehicles off a common platform in order to improve the brands fuel economy and CO^ output ahead of new EU legislation. Bowmans strategic clock: Jaguar: Jaguar is a strong innovation based organization, which is evident from the innovations it had come up with recently. This includes the usage of only 2 product lines instead of 6 it used previously. The analysis of its product lines shows that it desperately needs differentiation, which can be achieved through technological innovation and also through product line innovation. JLR has huge spending on RD but still has low RD spending in compared to other competitors like BMW, so innovation and differentiation in its product line is limited along with lack of cost savings is its production activities. Jaguar has low presence in the emerging markets compared to its competitors, which is an opportunity to launch attractively priced product. Land Rover: The brand Land Rover has a wider presence in the developing markets compared to Jaguar. Land Rover already has products the Freelander and Discovery targeted towards the medium end consumers. Land Rover to meet the EU legislation norms as well as the need of emerging markets has plans to come up with a range of smaller SUVs in 2011. PORTERS FIVE FORCES: Barriers to entry: Economies of scale: As our new launch of Jaguar XH requires high capital investment for the manufacturing of our new car which is environmental friendly and targeting a specific segment of the market .So the risk of new entrant is high as other big players might try to imitate the same concept. Knowledge and Technology: The ideas and knowledge that provides competitive advantage over others is its unique hydrogen-based technology which creates barrier to entry. Product Differentiation: As the new product has to be different and accepted by the customers. So, we are providing our customers with the expected attributes of premium luxury cars. Access to distribution channels: A well developed distribution is must for its success when a new product is launched in the market. So we will take advantage of well established TATA Motors channels across the world. Buyers: Swithching cost: As it is first of its kind, so they have no options to switch over. Number of customers: The bargaining power of buyer is low as there we have mentioned in our switching cost that there are barriers to new entrants.There is no forward integration of buyers. Brand Image: the Jaguar Land Rover already has an established Brand Image as a manufacturer of premium luxury cars. Suppliers: Bargaining power of suppliers: Bargaining Powers of suppliers is less Threat of Substitutes PRICE BRAND:the threat that constumer will switch to a substitute product is ver low. BUYERS WILLINGNESS: The willingness of the customers to buy this product will be because of the higher efficiencyand good quality of an eco-friendly premium luxury car. Competitive rivalry: Number and diversity of competitors: This means the amount of competition in the car industry which appears to be in the luxury cars such as BMW AND Mercedes in Europe, Lincoln and Cadillac in U.S. Exit Barriers: If the new product fails in the market then it is not easy for the company to exit because of the involvement of huge capital investments. Product quality:To maintain its new generation premium luxury car the company has to make manufacturing improvements continuously to furher keep uplift its quality. Jaguar land Rover Financial Performance: JLR has shown a substantial increase in the last couple of quarters. Due to the seasonality change in the JLRs business cycle, management has gained confidence in continuing its positive financial performance going ahead. JLR turned a Net Profit of about  £55mn in the last quarter of 2009. Jaguar Land Rovers combined sales volume have increased to about 28% QoQ to 56700 units which was about 44300 units for the 2nd quarter of 2010. The revenue of TATA motors grew by 47 percent to 26,774 crore. The stock market has given a thumbs up to TATA Motors as the stock moved up by 6.33 percent in Feb,2010. The retained earnings for JLR for the third quarter for 2010 has been  £55mm. TATA Motors Limiteds Net Debt stands at about Rs22,745 cr. Of this the aggregate long term debt is around Rs 16,302cr of which 50% has to be repaid over the next few years. The Net Debt to Equity ratio is 4.1, which is believed to be very high.(Angel Broking) Business Strategy: From the competitor analysis it is very much evident that the Land Rover brand for JLR is doing much better than the brand Jaguar. The sales After the takeover the head office decisions for JLR is now made in India. India also is a country, which provides cheap labor, lower cost of production and cheap logistics in comparison to markets like UK and USA. The Indian government also has is making constant efforts to encourage FDI in production. May other automobile giants like BMW and Volkswagen and Renault have also made major investments in the manufacturing sector in the previous couple of years. Chennai is now becoming the hub for automobile manufacturing in India. Jaguar has 3 factories in the UK, which have been reporting heavy looses in the past couple of years. So considering the above mentioned conditions, our business strategy is as follows: To establish an assembly plant in India taking advantage of TATA established manufacturing plant across India. To fund this assembly plant through the Loan secured from the State Bank of India. To supply cars to the Indian market, Sub continent market and the South-east Asian market through this plant. There will be drastic fall in the prices of all models with this The materials needed for our innovative product The Jaguar XH will be available cheaper in an emerging market like India. This includes the waste of wheat crop needed for the plastic and interiors of the car. We also propose Jaguar Land Rover to establish their next RD centre in Mumbai, India along with the RD centre of TATA motors. This RD centre will be the main hub for innovating the proposed Jaguar XH. The upward trend in the financial analysis stets that the financial condition of JLR is improving. And there are increasing cash reserves for investment. The loans received by JLR amount to GBP 515 million which will provide us the resources required for implementing our innovation strategy. According to our analysis above we recommend a business strategy that states that Jaguar Land Rover needs to catch up with its competitors and take advantage of its parent company presence in India. We have also laid a base for launching our innovation strategy by establishing RD and marketing hub in India. The budget allotment for these investments will be made in latter sections. Innovation Strategy: New product development: Product innovation: According to the analysis conducted above Jaguar has the back up of financial and technology resources to innovate and make its way back into the premium selling business. Our idea of innovation is to come up with a commercially applicable technology in the highly competitive world automobile industry. Hydrogen cars are making headway in the RD centre of many automobile giants. Our innovation is to come up with a high-end environmental friendly car, which can be commercially viable technology for high-end buyers to spend. The idea generated by our group is to come up with a product, which not only has a hydrogen engine but all the other components used in the car are environment friendly. This includes the seats, tyres, aluminum body, reduction in pollutants etc. Unlike other manufacturers we recommend to launch a high end product. The reason for this is to target our new technology to customers that are willing to pay the price for a better, faster and an environmental friendly car. Product description: We have named our product as the Jaguar XH (H for hyrogen). The hydrogen technology is chosen for 3 reasons first being the fact the new innovative technology of hydrogen cars, which is gaining momentum in the automobile industry. Secondly, This technology can give Jaguar and TATA the competitive advantage they need to gain back their lost brand awareness. And lastly, the awareness of the overall environmental impact in the automobile industry has been growing as European and U.S. regulations, e.g. for vehicle emission, have become more stringent. Aluminum body: A cars body makes up around 25% of its total weight, so Jaguar uses aluminum wherever possible to make weight savings. And because the body is lighter, the braking and suspension components do not need to be as big, equaling more weight saving. The aluminum body developed by Jaguar helps in its cars to become lighter and faster. Aluminum technology also makes the cars safer meeting increasingly safety requirements. All the body parts including the nuts and bolts are made of aluminum reducing the car weight considerably. (Power aluminium) Environment Friendly Paint: Painting vehicles has in the past been one of the auto industrys biggest environmental challenges stated by Mary Ellen Rosenberger. We are planning to develop paint; which is environment friendly. The technology will combine an advanced chemical formulation, which will be made of high-solids, solvent- borne paint. The high solids, solvent borne paint helps to produce fewer volatile organic compounds (VOC) and CO2 emissions than the water borne and current solvent-borne paints. The innovative three wet coating which, are to be applied on the vehicle, are on top of the other, without any drying time during the coats. Doing this will reduce the process in painting, which will lead to a smaller and more efficient paint shop. There are high hopes for this technology and it is estimated that doing this will help save about $7 per vehicle by cutting the time it takes to paint and will even cut back the CO2 and VOC emissions by 10 percent. Even environmentally it will cut down the greenhouse gasses by 15 percent (Auto week). Bio Fabric seats: Bio fabric helps in reducing co2 emissions because it is made from plants. It concerns about durability, it is not only smooth and soft to touch but also has long life. It is ideal for seats covers, door trims, floor mats and some more. It is produced in the same way as polyester materials, which is petroleum, based, so basically there is no need for the special technology. Main difference is that they take 10 to 15% less energy to make and save up to 30% in co2 emissions and co2 is emitted when the car is disposed. (Honda) The futuristic plastic interiors: We plan to implement environmental-friendly wheat straw-reinforced plastic in our vehicle. Its just the third-row interior storage bins made from the natural fiber-based plastic that contains 20 percent wheat straw bio-filler, this application alone reduces petroleum usage by some 20,000lbs per year, cuts CO2 emissions by 30,000lbs per year, and represents a smart, sustainable usage for wheat straw, the waste byproduct of wheat. Wheat straw-reinforced resin has many advantages over non-reinforced plastic, which is currently used by most of the auto companies. It has better dimensional integrity than a non-reinforced plastic and weighs up to 10 percent less than a plastic reinforced with talc or glass. We will consider center console bins and trays; interior air register and door trim panel components, and armrest liners to be made from the wheat straw-based plastic. We recommend the usage of such materials for the Jaguar XH. (Gizmag.com) Eco friendly tyres: Bridgestone ECOPIA EP150 eco-friendly tyres will be used in the car Jaguar XH These low rolling resistance tyre combines high-level wet safety with lower fuel consumption and CO2 emissions. These tyres meet the challenging objective of combining top-class wet safety with reduced rolling resistance, leading to higher fuel efficiency and lower CO2 emissions. These Bridgestone tyres are made of materials technology called NanoPro-TechTM combined with a new tread design. NanoPro-TechTM produces a lower rolling resistance by reducing energy loss in the top compound during rotation. The new tread design features thin rib and a connected block by which contact pressure and wet braking performance is enhanced. ECOPIA is Bridgestones flagship brand that helps to increase vehicle energy efficiency and thus contributes to the prevention of global warming. This is achieved by tumbling rolling resistance and/or saving resources whilst maintaining various performances needed of tyres, especially advanced safety performance. (News Market) Coolants: Hydro chlorofluorocarbons (HCFCs) are compounds made up of hydrogen, chlorine, fluorine, and carbon atoms. HCFCs are a substitute to CFCs that are used as a coolant in refrigerators, aerosols, cars, etc. Earlier CFCs were used as a coolant and because it had classes of compounds that used to deplete the ozone layer, HCFCs are now used as a substitute and are not as harmful as compared to CFCs.(Science J rank) Hydrogen technology: The Jaguar XH is a car which is good for the environment. For the very first time, this car will be sold to the direct customer on a full scale basis and will be the most environment friendly car in the world. Based on the same design that is currently being used by Honda FCX Clarity, the Jaguar XH will use a hydrogen tank that will pass hydrogen through a battery and produce energy which will in turn run the motor of the car. This car uses no gas of any kind and hence does not leave any harmful pollutants. Hydrogen is stored in a tank and is then passed through a fuel cell which combines hydrogen and oxygen to produce electricity. The vehicle is then propelled by an electric motor which leaves behind only clean water vapour behind hence making it a zero omission vehicle. Source: Honda Clarity However, as compared to petrol, hydrogen does not affect the environment in any way possible and the only emission that is released is water vapour. So even though hydrogen may be very environment friendly, it simply fails to produce as much as energy as petrol can give. In other words, the car will not run as fast as it does when petrol is being used. There are a couple of innovative strategies that can be used in order overcome this barrier of speed and efficiency. We propose to design and make the car more aerodynamic and sleek and made of aluminium. Aluminium is used as it is lighter than steel and is strong as well. Although the estimate cost to setup one large hydrogen fuel station would cost about $1.16 million approximately (Energy independence), we do not plan to set these up during the initial years till we see a marginal increase in our sales for jaguar XH or other companies may want to join partnership and build the hydrogen fuel stations in different parts of every city. Our proposed business strategy would be to set up a huge hydrogen fuel stations in different parts of the country based on a location strategy. For example: there would be 8-10 hydrogen fuel plants in different parts of UK. For example: London, Bristol, Manchester, Birmingham, Newcastle, Edinburgh, etc. The diagram shown below, demonstrates as to how hydrogen will be produced at each of our plants. Source: Argonne National Laboratory Our strategy is to deliver fuel to our customers rather than them coming to us and refueling. By strategically placing these 10 stations all over UK, we would be able to deliver fuel to our customers much more efficiently and effectively. Although this may sound a little strange, there is a logical reasoning behind this strategy. To set up each fuel pump (small) across the country would cost approximately $253,000 which is exorbitant. (Energy Independence) . So in order to save up a lot on cost, we plan to just set up 8 to 10 factories in strategic locations. Now our customers do not need to come to the factory to refuel but we would go to them instead. It may then seem as to how fuel can be delivered so often. But a litre of hydrogen can run the car for approximately 390 kilometers. Hence it will be more cost effective for us to deliver the fuel directly as per their convenience. We would have mini fuel trucks like the size of the regular ambulances that will be particularly be impo rted from India (as the cost is low) and will run on LPG and the emission from these vehicles will be controlled as well by using the 3-way catalyst technology. (Nett). Each location will have an average of 5 to 10 fuelling trucks depending in the demand of the vehicle in those particular cities. Now, if the owner of the car sees that his car is running low on fuel, all he needs to do is to make a phone call. But then what if he already runs out? Every car is fitted with an emergency hydrogen tank which is attached to the main tank. This emergency tank will contain a litre of hydrogen enough to run the car for approximately 390 kilometers. Marketing and Commercialization plan: Product Planning :- Marketing of our new innovation Jaguar XH (hydrogen) Target market: This product will be targeted towards the upper class segment in the US and UK markets, the product will offer new hydrogen technology to its consumers. The major attraction for this segment of consumers will be the new hydrogen technology and the higher speed and efficiency offered by this technology. New Product development Policy: We recommend company will continue investing in Research and Development for updating and improving our new product according to latest developments and trends in consumers tastes. The special RD budget for this product will be calculated in the section ahead. First environmentally friendly car to be sold on retail basis in the UK and US market in the year 2013. Pricing- policies and procedures relating to: Price Level: Our product will be expensive and target the premium segment and its price will range between GBP 1.5 million to GBP 1.8 million. Margins to adopt: Considering the heavy investment in the project. We would start with a heavy margin and slowly tighten the margin on the basis of market competition. Price Policy: Our Company will follow One-Price policy in a country but price may vary between U.S and U.K depending upon Government taxes and Import Export tariffs Branding- policies and procedures relating to Brand Policy: The car will be available in the market under the brand name of Jaguar. Channels Of Distribution- policies and procedures relating to: The car will be available to end users through already established showrooms of Jaguar in U.S and U.K. also the existing channels of distribution will be proposed. Advertising- policies and procedures relating to: Product Image: Our product will be the first of its kind. It will be the worlds most environmental friendly car and this will be its unique selling point. It will be marketed as the worlds first fastest sedan because of the advantages of hydrogen technology. A heavy budgeted marketing plan will be needed, as this product will be the next biggest innovation to hit the industry after the TATA Nano. Corporate image: Jaguar is famous for years for manufacturing quality luxury and sports cars for upper and upper middle segment of the market. With the takeover by TATA, it will be benefited by the reputation that TATA enjoys of an innovative company. Mix of Advertising: Our car will be advertised through Ads on T.V, Internet. Big boards and banners will be displayed in the main and commercial areas in cities of U.S and U.K. Promotions- policies and procedures relating to: Tag line The Greenest Leaping Cat Will be marketed with an expensive marketing budget of GBP 100 million through all possible promotional sources. As the worlds most environmental friendly car ever. Display and launch- Our car will be first displayed and launched in Auto Expo in U.S and U.K in 2015 and all other major automobile expos held in all parts of the world. It will be available for test-drives at Jaguar showrooms in U.S and U.K. It will also be put on display for public at major airports in U.K and U.S. Servicing- As this is an all new product and technology, servicing could be a biggest challenge that JLR will face. All arrangements will be made for after-sale servicing of our new car at all the service centre for Jaguar in U.S and U.K. Also auto parts will be made available with the dealers for replacements in case of damage by accidents.( Harvard Business School) Budget estimation and RD: Spending heads Estimated Spending (Amt. In million pounds) 2010 (Projected) 2011 ((Projected) 2012 (Projected) Research Development 800 600 600 800 Car Development Outsourcing 160 Fuel

The Harmful Effects Of Discrimination And Segregation Essay -- essays

Discrimination and Segregation have both had many harmful effects on society in the past and exist when individuals are treated unfairly because of their particular race, gender, age, ethnic group, physical disability, or religion. Discrimination and segregation both poison the atmosphere of trust that we need in order to live peacefully. In the video 'Separate but Equal';, there are many incidences to prove that racism, segregation, and discrimination all have negative effects. The three most prominent effects of discrimination and segregation combined are Inferiority, fear, and anger.   Ã‚  Ã‚  Ã‚  Ã‚  Inferiority is a major issue when discussing the effects of discrimination and segregation. In the Plessy vs. Ferguson case it was ruled that there may be segregation, but the people must be equal-Separate but Equal';. After this ruling all facilities were separated according to race, but in fact were not even close to being equal to each other. The white mans facilities were almost 100 times better than the blacks. Then in the Brown vs. Board of Education in Topeka case it was brought to attention that segregation and discrimination obviously affect the children's state of mind. In the experiment to prove this hypothesis many black children were given a variety of white dolls and black dolls. They were then told to describe what they thought of each doll. The results were in fact that majority of the young black children related the bad characteristics with th...

Student Evaluation of Educators Essay -- Teacher Evaluation Education

Different opinions arise when it comes to whom is supposed to evaluate teachers’ performances as they educate students. Although teachers have had the proper education necessary to execute education in a classroom, some lack skills to present material which students can fully comprehend. In an effort to help students grasp learning material, the idea of students evaluating and grading their teacher’s performance has been suggested. This idea would be helpful to teachers who need views on how to reach slower students and whom welcome helpful criticism. However, the entire evaluation should not be based solely on students opinions. Teacher evaluations should not be done solely by students. However, if students filled out 10% of a teacher evaluation, which stated the student’s opinion about the teacher’s performance, this could be constructive for both teachers and students. Louisa Coburn stated, â€Å"Students are the main source of information about the learning environment, including teachers' ability to motivate students for continued learning, rapport or degree of communication among instructors and students.† Another suggestive idea about evaluating teachers are letter grades for their performance. This would be given by students. This could potentially be beneficial as well. In both cases, this would allow the teachers to understand how the students feel about teacher‘s instructional learning material. Teachers do not always meet the needs of individual students. Providing a way for students to give opinions about their teacher’s performance helps teachers to develop the flaws in their teaching habits. However, the controversy about grading, rating and evaluating is that students do not have enough knowledge on how to properly ... ...inking of students’ education for the future should be a number one priority to educators. Works Cited Barrett, Joan. The Evaluation of Teachers. ERIC Digest 12. ERIC Clearinghouse on Teacher Education , 1986. Web. 5 Dec. 2010. http://www.ericdigests.org/pre-925/evaluation.htm. Coburn, Louisa. Student Evaluation of Teacher Performance. ERIC Clearinghouse on Tests Measurement and Eval, 1984. Web. 5 Dec. 2010. . Doyle, Terry. Evaluation Teacher Effectiveness--Research Summary. Centering for Teaching and Learning, 30 Oct. 2002. Web. 5 Dec. 2010. http://www.ferris.edu/fctl/Teaching_and_Learning_Tips/Research%20on%20Students'%20Evalution%20of%20Faculty%20Teaching/EvalTeachEffec.htm. Huerner, Michael. Student Evaluations: A Critical Review. Web. 5 Dec. 2010. http://home.sprynet.com/~owl1/sef.htm.

The Effects of Motivation on Work

In a world of abundance filled with unmatched economic lows, there has never been a greater calling for the understanding of the effects of motivation in the workplace. We will look at motivation as the light needed to see positive change in our work life, the change necessary to improve the economic stature of our family and peers. Though motivation cannot be taught, it can be stimulated by an employer or an individual. Stimulated in a way that creates the foundation to breed and exceed expectation. To understand why motivation plays such an important role in one’s career it is clearly definite we must understand the true meaning of the word and how it works in different forms. Motivation comes from the Latin root meaning â€Å"to move† (Wade & Tavris, 2009). As if this root meaning is not enough to grasp the idea, Psychologists define motivation as the process of which a person or animal move toward a goal, or away from a negative situation (Wade & Tavris, 2009). There is no difference in the way motivation works when we are trying to achieve within the workplace or the motivation to eat when we are hungry. The force it creates is the same though the desired need is different. Motivation is also broken down into two varying factors. These two factors of motivation must be understood because they influence our mentality of achieving or more so, why we choose certain aspects of following our motivations. Intrinsic motivation is the pursuit of an activity for its own sake whereas extrinsic motivation is the pursuit for external rewards (Wade & Tavris 2009). We can see that motivation propels us in a way that we consciously and subconsciously move forward to attain what it is that we seek, and it also used to push or pull away from a situation that would be possess negative attributes to our motivations. We also know that motivation is influenced by different motives. In this research paper we will discuss motivation in the workplace, be it positive, negative, or null. We will also discuss some studies behind the thoughts of how we function mentally at work, to work, and for work. Working within a company that creates a positive mental attitude mantra is detrimental to the success of the company and well-being of the employee. Companies can launch campaigns to replicate motivation, but unless the companies approach is truly sincere and consistent the value is lost. In Douglas McGregor’s book, â€Å"The Human Side of Enterprise,† published in 1960, McGregor states that human beings have a natural dislike for work and avoid it if they can (McGregor, 2010). So if we as human beings dislike work in general, how could we ever become motivated? In Frederick Herzberg’s book, â€Å"The Motivation to Work,† Herzberg discusses how a workplace can create a motivating environment for its employees. He lists factors that result in motivation and dissatisfaction in the workplace. He calls them motivators and hygiene factors (Herzberg, 2002). We will discuss the hygiene factor later in this paper. The satisfying motivators he lists are as follows: achievements, responsibility, work itself, recognition, advancement, and growth (Herzberg, 2002). These factors provide positive motivation in the work place. His beliefs of how a company can motivate also include ideas such as when an employee shows the ability to take on more responsibility the company should honor the individual, that the company should work to utilize the full capability of the employee, and that if a person’s capabilities cannot be used the company should replace the individual to maintain the state of motivation in the staff (Herzberg, 2002). A company can try all that it can to motivate the work force, but what causes one employee to be more motivated than another in the same position. An individual’s positive motivation they bring to work each day can produce tremendous success in their career. Where does their desire come from? What makes one employee more motivated than others? These are two great questions that will assist in determining what fuels an individual to perform at work with non-motivational attempts by the company. There are several conditions that positively affect our individual motives for attaining success. One answer is goals. Goals are said to improve performance when three conditions are met: the goal must be specific, challenging yet achievable, and designed to gain what you want rather than what you don’t want (Wade & Tavris, 2009). This means when someone knows exactly what they want, as long as it isn’t ridiculously out of reach, and they work in a direction that when completed provides maximum satisfaction, one will begin to perform better. A goal is just the vehicle of motivation, the vehicle requires the fuel of motivation to reach your destination. So in essence, goals breed motivation. There are two types of goals that assist in growing as a person. A performance goal is framed to do well in front of others, be judged respectfully, and avoid criticism (Wade & Tavris, 2009). A mastery goal is designed to increase ones competency and skillset. (Wade & Tavris, 2009) When these two goals are set into motion, our motivation is called upon and we will ultimately produce further success. Another factor that will cause motivation is very definition of the intrinsic and extrinsic motivation factor (Wade & Tavris, 2009). For example, a new car, new family home, sales contest, bonus, and advancement are all attributes that require an individual to become more motivated at work and produce greater results. Also in Frederick Herzberg’s book â€Å"The Motivation to Work,† he lists factors that create motivation within an individual to succeed at work as achievement, recognition, work itself, responsibility, advancement, and growth (Herzberg, 2002). Motivation from within also can spawn from self-expectancy (Wade & Tavris, 2009). When one expects to succeed, they work harder and become more motivated to work (Wade & Tavris, 2009). In direct correlation to expectations is self-efficacy. Self-efficiency is the belief that he or she is capable of producing desired results, mastering skills, and achieving goals (Wade & Tavris 2009). This too, cannot be taught. It is developed. We now see a relationship with how a company and an individual can produce motivation at work and why it is important. What we see is that it is the same basic process, but it all starts with an understanding that the person must be willing to both do and want greater results. There are also motivating factors that can discourage an employee at work. We will call this motivation, a negative motivation. As with all the factors that cause positive motivation, when their values are reversed negative motivation will occur. If there is no advancement opportunities, tasks are repetitive, the work in itself is not meaningful, there are poor relationships with superiors, or the worker does not feel appreciated then the motivation and overall mood of the individual turns awry (Herzberg, 2002). The â€Å"Hygiene Factor† we touched on earlier explains that the dissatisfaction one finds at work is a motivator buzz kill (Herzberg, 2002). He calls these dissatisfying factors hygiene because just as in health hygiene, these factors are maintenance factors (Herzberg, 2002). Maintenance factors are what we must do to avoid dissatisfaction (Herzberg, 2002). These factors include: company policy, problems with superiors, work conditions, salary, and problems with peers (Herzberg, 2002). These factors are directly related to the effect of the work environment. In summary, it seems when one has to work, to work, the mindset becomes negative about the specific job. As with detractors in the workplace, one can have detractors within themselves that are disturbing their ability to become motivated in a career. These detractors are feelings, emotions, and events in one’s personal life that are causing negative influence on their work mentality. Finances, time, family life, and lack of fulfillment are all negative factors that weigh against ones motivation. If one believes they are not following their dreams or living up to their full potential they will suffer, if one isn’t spending enough time with their family they will also suffer, and if one is struggling financially they will obviously have issues within themselves. Depression is another factor that can take away motivation. Depression causes the inability to function in several varying forms. These are just a few rationales as to why an individual may struggle to motivate themselves. When motivation is lost within the mental confines attributed to our career, whether individually or bred by the employer, one could become resistant to change, null to growth, and inconsistent in task. This makes it hard for one to complete daily tasks, yet alone go to work with the motivation achieve great results. However, motivation is a multifunctional psychological ability. Multifunctional because it can possess negative, positive, and null results. It can also produce an effect where one will work with the fear of losing their position. They will do what is necessary to maintain their status, all the while living with the fear of their comfort level changing. Working in this capacity causes a poor mental attitude both at work and at home. We have studied the multiple sides of the effects of motivation in the workplace. We found many common ideas, theories, and studies that associate both positive and negative motivation. For a workplace to provide a positive environment there are clearly defined structures to produce the desired outcome. As an individual, we must sincerely feel comfort, challenge, acceptance, and growth to become and remain in a motivated state. A tall list sure, but in order to grow as individuals these are all very important aspects that we must understand and be able to handle. In conclusion, motivation clearly affects each and every one of us in different ways, at different times, with unpredictable results.